Vandeu

With every pair you purchase, Vandeu will give a pair of new shoes to a child in need. ONE PAIR + ONE PAIR



About Vandeu


DISTRIBUTION STRATEGY


In order to improve the quality of our sales and distribution, we established further joint product and marketing programs with key retailers.

DISTRIBUTION CHANNEL

Vandeu distributes its products via three different distribution channels:

  1. Domestic wholesale
  2. International wholesale
  3. Vandeu’s own operated Modern retail and eCommerce stores.

Wholesale accounted for 79 % of net sales in 2017 and remains the biggest sales channel for the VANDEU Group. With regard to other channels, VANDEU has highest growth rate expectations from e-commerce. VANDEU’s focus on the wholesale business is to continue to build joint product and marketing programs together with key & strategic accounts. These measures shall increase the business share of the most important accounts of VANDEU’s total wholesale net sales and thereby increase the quality and brand image of net sales.

PRODUCT SALES


Vandeu sells and markets footwear and apparel in categories such as Lifestyle, Running and Training, school shoe, and sports. With a heritage of designing shoes for more than 41 years, Footwear is and remains the foundation of VANDEU’s business and its key strategic priority, having generated 45% of net sales in 2015. We are convinced that strong relationships with our main distributor and retail partners are keys to ensure the commercial success of our products. Therefore, we launched additional successful joint product and marketing programs with multiple retailers to showcase our brand in the right retail environment and drive sell-through with our partners. Additionally, in India, VANDEU has improved its presence with shop-in-shops, special wall units and permanent in-store communication at major sports accounts such as Finish Line and Champs. Several customer-specific marketing campaigns such as Buy One Vandeu Shoe & Give One New Pair to Needy have further solidified VANDEU’s partnerships with key retailers and end-users. In 2018, we will continue to foster strong retail partnerships and launch further product and marketing programs with our most important key accounts in every region. On mission to become “The Fastest Sports Brand in the World,” we will leverage our clear positioning in sports to sell performance and sports-inspired lifestyle products

IMPROVEMENT OF OUR DISTRIBUTION QUALITY


We are convinced that strong relationships with our main Distributor and retail partners are a key to ensure the commercial success of our products. Therefore, we have launched additional successful joint product and marketing programs with multiple retailers to showcase our brand in the right retail environment and drive sell-through with our partners. Additionally, in India, VANDEU has improved its presence with shop-in-shops, special wall units, and permanent in-store communication at major sports accounts such as Finish Line and Champs. Several customer-specific marketing campaigns such as Buy One Vandeu Shoe & Give One New Pair to Needy have further solidified VANDEU’s partnerships with key retailers and end-users. In 2018, we will continue to foster strong retail partnerships and launch further product and marketing programs with our most important key accounts in every region. On mission to become “The Fastest Sports Brand in the World,” we will leverage our clear positioning in sports to sell performance and sportsinspired lifestyle products.


“WHAT ARE

YOU TRAINING FOR?”

“I am training to make the most of my capabilities and be the best possible version of myself.”




Vandeu - INDIA